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Associate Head of Product Marketing - SurePayroll

Company: Paychex Inc
Location: Glenview
Posted on: April 8, 2021

Job Description:

Associate Head of Product Marketing - SurePayroll-- Description The Associate Head of Product Marketing - SurePayroll strategically positions SurePayroll for success by developing, proposing, and executing go-to-market strategies and marketing campaigns to meet business objectives and is responsible for all aspects of product marketing and insights development. This role leads the development and implementation of SurePayroll's product marketing plans for key audiences and channels to deliver on the company's business strategy.

  • Proposes and executes the approved vision and strategic direction for SurePayroll product marketing. Leads the development of strategic marketing plans, including the development of thought leadership content, for all SurePayroll products through market research, audience segmentation, competitive analysis, pricing, customer engagement, and business planning.
  • Develops and proposes the positioning and messaging for distinct audiences and channels. Partners with brand marketing, creative, and digital teams to deliver high-impact marketing campaigns that increase awareness, generate quality leads, and translate into sales growth.
  • Leads market research efforts to gain critical insight into target and existing audiences, as well as trends within markets. Monitors competitive environment and identifies growth opportunities.
  • Partners closely with Product Management, Sales, Finance and Operations on all tasks associated with building and executing an effective go-to-market strategy, including market characterization, development of the go-to-market plan, driving and delivering demand generation programs, influencing pricing and distribution, enabling sales channels with tools and resources, and defining market requirements and business cases for product line investment.
  • Collaborates with Product in defining product innovations and enhancements across segments and verticals, balancing return on investment with business priorities and customer needs.
  • Collaborates with Paychex's marketing team to ensure alignment/awareness of strategic initiatives.
  • Manages a team of product and insights marketers. Recruits, selects, and develops talent to maximize engagement, minimize turnover, promote career path growth and develop bench strength across enterprise.
  • Partners cross functionally with company leaders and within Marketing to understand internal customer needs, communicate current program status, and support change initiatives.
  • Creates, monitors, and manages product marketing budget to support company financial objectives (management of revenue targets, marketing spending, and ROI). Position Requirements
    • Bachelor's Degree in Business Administration - Required
    • 4 years of experience in Managerial experience.
    • 7 years of experience in Product or marketing role related to or involving responsibility for audience segmentation, insights, and GTM strategy.
    • Demonstrates analytical skills.
    • Possesses flexibility to work in a fast paced, dynamic environment.
    • Excellent collaboration and team building skills.
    • Effective leadership skills.
    • Possesses strong product knowledge.
    • Possesses strong technical aptitude.
    • Ability to build strong customer relationships.
    • Ability to inspire and develop staff.
    • Ability to influence internal and/or external constituents.
    • Ability to drive multiple projects to successful completion.
    • Quickly troublseshoots and resolves problems. Category Senior Management Location(s) IL, Glenview, Surepayroll Patriot Office, NY, Rochester, Rochester 220 Kenneth Drive Office Full-Time/Part-Time Full-Time Req Number SEN-21-00006 Open Date 3/12/2021 Hiring Manager(s) Yevgeniya Shklyar This position is currently accepting applications. Associate Head of Growth Marketing - SurePayroll in Glenview, IL
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Keywords: Paychex Inc, Glenview , Associate Head of Product Marketing - SurePayroll, Advertising , Glenview, Illinois

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