Associate Head of Product Marketing - SurePayroll
Company: Paychex Inc
Posted on: April 8, 2021
Associate Head of Product Marketing - SurePayroll-- Description
The Associate Head of Product Marketing - SurePayroll strategically
positions SurePayroll for success by developing, proposing, and
executing go-to-market strategies and marketing campaigns to meet
business objectives and is responsible for all aspects of product
marketing and insights development. This role leads the development
and implementation of SurePayroll's product marketing plans for key
audiences and channels to deliver on the company's business
- Proposes and executes the approved vision and strategic
direction for SurePayroll product marketing. Leads the development
of strategic marketing plans, including the development of thought
leadership content, for all SurePayroll products through market
research, audience segmentation, competitive analysis, pricing,
customer engagement, and business planning.
- Develops and proposes the positioning and messaging for
distinct audiences and channels. Partners with brand marketing,
creative, and digital teams to deliver high-impact marketing
campaigns that increase awareness, generate quality leads, and
translate into sales growth.
- Leads market research efforts to gain critical insight into
target and existing audiences, as well as trends within markets.
Monitors competitive environment and identifies growth
- Partners closely with Product Management, Sales, Finance and
Operations on all tasks associated with building and executing an
effective go-to-market strategy, including market characterization,
development of the go-to-market plan, driving and delivering demand
generation programs, influencing pricing and distribution, enabling
sales channels with tools and resources, and defining market
requirements and business cases for product line investment.
- Collaborates with Product in defining product innovations and
enhancements across segments and verticals, balancing return on
investment with business priorities and customer needs.
- Collaborates with Paychex's marketing team to ensure
alignment/awareness of strategic initiatives.
- Manages a team of product and insights marketers. Recruits,
selects, and develops talent to maximize engagement, minimize
turnover, promote career path growth and develop bench strength
- Partners cross functionally with company leaders and within
Marketing to understand internal customer needs, communicate
current program status, and support change initiatives.
- Creates, monitors, and manages product marketing budget to
support company financial objectives (management of revenue
targets, marketing spending, and ROI). Position Requirements
- Bachelor's Degree in Business Administration - Required
- 4 years of experience in Managerial experience.
- 7 years of experience in Product or marketing role related to
or involving responsibility for audience segmentation, insights,
and GTM strategy.
- Demonstrates analytical skills.
- Possesses flexibility to work in a fast paced, dynamic
- Excellent collaboration and team building skills.
- Effective leadership skills.
- Possesses strong product knowledge.
- Possesses strong technical aptitude.
- Ability to build strong customer relationships.
- Ability to inspire and develop staff.
- Ability to influence internal and/or external
- Ability to drive multiple projects to successful
- Quickly troublseshoots and resolves problems. Category Senior
Management Location(s) IL, Glenview, Surepayroll Patriot Office,
NY, Rochester, Rochester 220 Kenneth Drive Office
Full-Time/Part-Time Full-Time Req Number SEN-21-00006 Open Date
3/12/2021 Hiring Manager(s) Yevgeniya Shklyar This position is
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Keywords: Paychex Inc, Glenview , Associate Head of Product Marketing - SurePayroll, Advertising , Glenview, Illinois
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