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Product Marketing Manager

Company: ITW Paslode
Location: Glenview
Posted on: November 16, 2022

Job Description:

- Collect and synthesize customer insights and competitive intelligence through field observation and interviews, market research, and channel knowledge. - Use data driven information to create product roadmaps that capitalize on key market opportunities. - Drive the New Product Development process for new product lines including evaluation / advocacy of opportunities and primary driver of stage gate process through commercialization. - Launch and commercialize new products, including forecasts, positioning, messaging, marketing collateral, sales materials, and training programs - Develop and implement thorough price strategies and promotions to grow the business. - Evaluate and report on product performance - sales volume, sell-through, margins, and market share - Manage the product life cycle - Collaborate cross-functionally to implement process improvements / cost reduction efforts to reduce time to market and improve profitability. - Manage the financial performance of assigned product categories by utilizing ITW toolbox philosophies and other key performance indicators. - Contribute to long range and annual planning

Keywords: ITW Paslode, Glenview , Product Marketing Manager, Advertising , Glenview, Illinois

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