Marketing Communications Specialist
Company: Advanced Technology Services
Location: Bellwood
Posted on: May 2, 2024
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Job Description:
Founded in 1985, ATS is a company with a presence in the United
States, Mexico and the United Kingdom. We are professionals in
Industrial Maintenance and we make factories run better. Fundada en
1985, ATS es una empresa con presencia en los Estados Unidos,
M--xico y el Reino Unido. Somos profesionales en mantenimiento
industrial y hacemos que las f--bricas funcionen mejor. Summary:
Responsible for driving demand in the marketplace by providing
management and oversight to a broad range of marketing and
communications activities focused but not limited to public
relations, email, awards, and online listings to achieve marketing
ROI and sales pipeline growth. This role is an onsite position
located in our Peoria office. Principal Duties/Responsibilities:
Lead public relations planning, calendar, outreach, tracking, and
reporting. Build relationships with digital and print media,
industry influencers, and bloggers to increase ATS brand awareness
and share of voice in the market. Vetting and executing media
outreach requests Develop and publish press releases focusing on
company news, product launches, awards, and recognitions.
Publishing on newswire and reporting Lead company awards and
recognitions - planning calendar, applications, and execution Own
email marketing while partnering with cross-functional teams,
executing copywriting, reporting, validating leadership requests,
competitor research/benchmarking, campaign management, list
management, automation, etc. Lead customer survey quotes vetting -
share with the team for content updates Oversee online listings of
ATS and competitor review sites, industry buyers guide listings,
etc. Contribute to weekly Sales bulletin updates Invoice processing
for owned efforts Perform other duties, as needed Research and stay
current on digital marketing trends, best practices, and
technologies Effectively learn the business and develop,
communicate, and promote ATS from a B2B marketing perspective in
accordance with established brand guidelines Knowledge, Skills,
Abilities (KSAs), & Competencies: Essential KSAs: Bachelor's degree
in Marketing, Communications, Public Relations, Business, or a
related field. At least 1-3 years of proven marketing experience
preferably in a B2B corporate organization. Proficient with
Microsoft Office products, including Outlook, Word, Excel, and
PowerPoint. Experience or knowledge in event marketing, email
marketing, social platforms, public relations, APA style
copywriting, and proofreading. Demand generation and ROI driven, up
on the latest marketing trends and methodologies. Ability to manage
and prioritize various projects/emails and re-prioritize daily as
needed to meet all deadlines, excel at two-way
communication/follow-up, and be accountable for meeting the role
responsibilities with proven consistent quality work. Ability to
travel as needed (up to 10%). Desirable KSAs: Working knowledge in
Pardot and Salesforce (CRM), Google Analytics, PR Newswire Skillset
in copywriting, messaging Experience in B2B digital marketing
Efficient in Microsoft PPT Competencies: Professional Copywriting
Proficiency Detail and Multi-Task oriented Brand & Lead Generation
Focus High Technology Proficiency Cross-Functional Team Player
Business Acumen Time & Project Management Physical Demands and
Working Conditions: While performing the duties of this job, the
employee is regularly required to use hands, speak, and hear. The
employee is occasionally required to sit for long periods, reach
with arms, and use close vision. At times, the employee is required
to use a telephone, a keyboard and computer, and other office
equipment. Work is typically performed in a moderately noisy
business office. ATS is committed to providing equal employment
opportunity in all aspects of employment to all applicants and
employees, regardless of age, color, race, religion, sex (including
pregnancy, gender identity, and sexual orientation), national
origin, disability, veteran status, genetic information or other
legally protected status. ATS se compromete a brindar igualdad de
oportunidades de empleo en todos los aspectos del empleo a todos
los solicitantes y empleados, independientemente de su edad, color,
raza, religi--n, sexo (incluido el embarazo, identidad de g--nero y
orientaci--n sexual), origen nacional, discapacidad, estatus de
veterano, informaci--n gen--tica u otro estatus legalmente
protegido. Revisi--n de la pol--tica de privacidad aqu-- here.
Privacy policy review here.
Keywords: Advanced Technology Services, Glenview , Marketing Communications Specialist, Advertising , Bellwood, Illinois
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