Community Relations Director
Company: Affinity Executive Search
Location: Glenview
Posted on: May 12, 2022
Job Description:
COMMUNITY RELATIONS DIRECTOR
ABOUT US:
Our company is guided by a single purpose: To engage, protect, and
love people living with memory loss. We are committed to sustaining
a safe, active, and loving environment; to give our families peace
of mind; to be patient, seeking to understand those living with
memory loss; to provide each Anthem team member the opportunity for
personal and professional growth, and to be respectful,
trustworthy, and good stewards in all we do.
GENERAL STATEMENT OF POSITION:
Under occasional supervision, directs the sales and marketing
program for an individual community level; disseminates information
to the public regarding the community; supervises staff of the
sales and marketing department; performs sales and admissions
functions, and coordinates special events.
REPORTS TO: - Executive Director
ESSENTIAL FUNCTIONS:
The following duties are normal for this position. - These are not
to be construed as exclusive or all-inclusive. - Other duties may
be required and assigned.
- Know and understand the vision, purpose, values and goals of
the company.
- Searches out qualified leads from a variety of
sources;
- Shows apartments and retirement community to prospective
residents, guests and others;
- Explains the community features and benefits to potential
residents and families;
- Builds relationships with area professionals for ongoing
referrals and leads;
- Initiates and maintains contact with prospective residents,
referral sources and others;
- Receives calls and inquiries from prospective residents, their
families, and their advisors; provides information, answers
questions, overcomes objections and closes sales; follows up with
all leads timely and in sufficient manner consistent with Anthem
expectations;
- Interviews and reviews records for approval of prospective
residents; paperwork includes applications, contracts,
financial/medical reports, lead tracking and sales
reports;
- Oversees and facilitates the acceptance process for new
residents; ensures that apartments are ready for occupancy as
contracted with prospective residents;
- Supervises the staff of the sales and marketing department (if
applicable), which includes recruiting, hiring, supervising and
terminating employees; supervision includes assigning and reviewing
work, maintaining standards, coordinating activities and conducting
performance evaluations;
- May supervise or act as move-in coordinator; facilitates the
move-in process for new residents, writes work orders for
apartments as necessary and coordinates the process with other
departments of the community;
- Prepares annual sales and marketing plan and quarterly
updates;
- Prepares and reviews occupancy and sales reports;
- Coordinates and facilitates marketing events and group
presentations;
- Works with outside consultants as required;
- Monitors and manages the budget of the department; prepares
monthly financial reports;
- Facilitates and attends in-service training and meetings as
required;
- Provides effective and courteous service to all residents and
families, referral sources, and coworkers;
- Promotes and protects the rights of all residents;
- Performs various related essential duties as required by the
Anthem corporate office and community's executive director.
MINIMUM TRAINING AND EXPERIENCE:
High school diploma with some vocational or college course work in
business, marketing or a related field. - Five years of related
experience, a Bachelor's degree in marketing, social sciences,
business or a related field may be substituted for three of the
years of experience; or any equivalent combination of training and
experience that provides the required skills, knowledge and
abilities.
CERTIFICATION AND CLEARANCE REQUIREMENTS:
- Requires First Aid certification;
- Must receive criminal records clearance from the Department of
Justice and FBI;
- Must have health screening and T.B. / CXR clearance.
KNOWLEDGE AND ABILITIES REQUIRED TO PERFORM ESSENTIAL JOB
FUNCTIONS:
Knowledge of:
- Sales management theory;
- Effective sales closing methods;
- Prospect evaluation methods;
- Principles of organization and functions of a retirement
community;
- May require knowledge of contracts for continuing or life care
communities;
- Lead tracking and prospect communications methods;
- Motivation and coaching of employees;
- Procedures for monitoring budgets.
Physical Requirements:
- Ability to operate a variety of automated machines including
personal computer, copier, and fax machine;
- Ability to coordinate hands and fingers in performing typing or
data entry; may require the ability to coordinate hands, arms and
legs in order to walk and drive an electric cart;
- Ability to exert light physical effort in sedentary to light
work involving sitting most of the time, but may involve walking or
moving from one area to another or standing for periods of
time;
- Ability to exert a negligible amount of force frequently or
constantly to lift, carry, push, pull, or move objects.
Key Competencies:
- Focuses on results, perseveres and drives for the goal
line;
- Strategic thinker; understands business issues and how his or
her position relates to the big picture;
- Team player: works through processes and with others to
accomplish goals;
- Customer focus: knows the needs of prospective
residents;
- Accountability: understands the need to achieve targets and
goals of the department;
- Leadership: organizes the department to achieve goals and
targets; leads by example; makes decisions with whatever
information is available; inspires others to achieve.
Keywords: Affinity Executive Search, Glenview , Community Relations Director, Executive , Glenview, Illinois
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